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The Macintosh Way

The Macintosh WayThis book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. I recently re-acquired the rights for this book, so you can get it as a free download.


“Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way.”
- San Jose Mercury News

“A thoroughly entertaining and thought-provoking book. It is a refreshing inside look at the values that produce great products.”
- John Warnock, CEO and chairman, Adobe Systems


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