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“If he could see me now.”
The Art of the Start
When you get pregnant, you read What to Expect When you’re Expecting. When you get laid off, you read What Color is Your Parachute?. When you get entrepreneurial, you read The Art of the Start.
This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.
The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.
Cover Design Contest
One day I was deleting spam from my inbox, and I came up with a radical thought: Why don’t I run a cover design contest for The Art of the Start? I talked to my buddy Patrick Lor of iStockPhoto, and we came up with a plan.
We got 150 entries from approximately seventy people. I’ve posted most of them on this site. The quality of the entries exceeded my most optimistic expectations. The winner was Adam Tucker from Greensboro, North Carolina. He won a Canon Digital EOS, credits from iStockPhoto, and a nice design fee.
I also convinced the publisher to print seventy entries on the backside of the book’s dust jacket (PDF: 1.2MB). As far as I know, this is the first time in the history of man that both sides of the dust jacket contained printed material.
“Guy has done it again—evangelized something useful and meaningful. This time, it’s a bottom-up business approach profound in its simplicity: Focus on what’s real and forget the fluff. And, please, read the last chapter first.”
“A successful entrepreneur requires three things: a garage, an idea, and this book-Guy’s irrepressible guide to the raw essentials of life in a young company. I wish we could post all this information on Sequoia Capital’s web site because it would make our jobs much easier.”
“When God made the universe, He took Guy’s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as The Art of the Start makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.”
“It is wise to learn from your experience, but it is even wiser to learn from the experience of others. In The Art of the Start, my friend, Guy Kawasaki shares the lesson’s behind the scars of his entrepreneurial adventures and the wisdom he’s gained in the process. Guy offers field tested, practical help to anyone wanting to start a business, an organization, or even a church.”
“This is a delightful, complete, and consummately practical entrepreneur’s handbook-quintessential Kawasaki. Every person who wants to start a business should read it. And read the footnote on page eight. There’s more good stuff in here, but this alone is worth the price of the book.”
“As useful for the next great not-for-profit as for the next great VC-funded startup. Anyone trying to change the world should read The Art of the Start. I wish it was around when I started Teach For America.”
“I have built my business into an internationally famous brand, and yet, after reading this book, I have this nearly uncontrollable urge to chuck my whole business and start all over again. Guy’s book revealed so many things I had never even suspected and shattered so many of my illusions, that it read like a novel. I would love to be the bank for the people who read this book.”
This is a PDF containing the table of contents and index plus Chapter 1: The Art of Starting (PDF: 295KB) of the book. It’s as much as I was allowed to provide so that you may ‘test drive’ my book.
The Art of the Start
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