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Enchantment Background

This page provides the basic tidbits (biographical information, book info) so that you can easily review Enchantment. You can use any of the content on this page for your review or blog post.

♦ Bio (opens in a new window)
♦ Book Basics
♦ Pictures
♦ Blurbs
♦ International Rights

Book Basics

These are the basic specifications of Enchantment.

Name: Enchantment: The Art of Changing Hearts, Minds, and Actions
Page count: 224
Suggested retail price: $US 26.95
Year of first printing: 2011
ISBN: 9781591843795


These are the blurbs that appear on the cover of Enchantment. To download one of the photos, right-click your mouse and choose “Download image”. You can also download the photos as a ZIP file: Download.

Richard Branson

“Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”
Sir Richard Branson, Founder of the Virgin Group

Steve Wozniak

“Read this book to create a company as enchanting as Apple.”
Steve Wozniak, co-founder of Apple

Robert Scoble

“You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”
Robert Scoble, Rackspace Videoblogger

Robert Cialdini

“Kawasaki provides insights so valuable we all wish we’d had them first.”
Robert B. Cialdini, author of Influence: Science and Practice

Phil Zimbardo

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

Jane Applegate

“Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”
Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business

Michael Gartenberg

“The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.
Michael Gartenberg, Research Director, Gartner

International Rights

These are the organizations around the world who are publishing Enchantment.

• Brazil: Alta Books
• Bulgaria: Enthusiast
• Canada: Penguin
• China: CICAP
• Czech Republic: Pragma
• France: Diateino
• Japan: Umito Tsuki Sha
• Korea: Prunsoop
• Portugal: Booksmile/Vogais
• Spain and Latin America: Planetadelibros
• Taiwan: Go Books
• Turkey: Kapital Medya
• United Kingdom: Penguin
• United States: Penguin


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