The Macintosh Way

This book was my first child. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel. I look back at it now and think that the writing is crude and simplistic. However, many, many people have told me it reinforced their innermost feelings and changed their lives. GIST: gives the idealist, or the idealist in everyone, a chance to break the chains of mediocrity.

Praise

“Forget In Search of Excellence, forget The Management Secrets of Attila the Hun. Get attuned to The Macintosh Way.”
- San Jose Mercury News

“A thoroughly entertaining and thought-provoking book. It is a refreshing inside look at the values that produce great products.”
- John Warnock, CEO and chairman, Adobe Systems