How to Drive Your Competition Crazy

In my career at Apple, I had to do battle with two magnificent enemies: IBM and Microsoft. Not that my side necessarily won, but at least I learned how to be a royal pain in the ass. I found out that I liked the underdog role, so I studied the tactics that worked in the marketplace and wrote this book to proselytize this knowledge. GIST: explains what to do and what not to do to gain a differential advantage.

Praise

“As Guy’s delightfully readable book helps you drive your competition crazy, it will also drive your accountant crazy-with overwork, wondering what to do with all those excess profits.”
- Jay Conrad Levinson, author of the Guerilla Marketing series of books